Real Estate Video Marketing Services: Boost Sales with SEO & Social Media (NAR Data)

“Discover how real estate video marketing services slash days on market, with NAR data and a real Yucaipa case study. Learn why agents need video + SEO to compete.”


Introduction

The National Association of Realtors (NAR) reports that 87% of buyers find video the most useful tool when house hunting. Yet, only 12% of agents use professional real estate video marketing services. At Tarin Marketing Solutions, we bridge this gap by combining NAR-backed strategies with cinematic property videos. In this post, you’ll learn:

  1. Why video is non-negotiable for modern agents (with 2023 NAR data).

  2. How to repurpose one video into weeks of social content.

  3. Real results: How our real estate video marketing services sold a Yucaipa, CA home in 25 days.


NAR’s 2023 Findings: Why Video Dominates Real Estate

  1. Buyers Demand Video, Agents Lag Behind

    • 87% of buyers use video, but only 12% of agents create professional videos.

    • Source: NAR’s 2023 Report

  2. Speed to Sale

    • Listings with video sell 30% faster (32 days vs. 45 days on average).

  3. Generational Shift

    • 94% of Gen Z buyers prioritize video tours.

  4. SEO Power

    • Video listings are 4x more likely to rank on Zillow/Realtor.com’s first page.

The Takeaway:
Agents who ignore real estate video marketing services risk losing buyers to tech-savvy competitors.


How Our Real Estate Video Marketing Services Sold a $750k Yucaipa Home in 25 Days

The Challenge:
A mid-priced home in Yucaipa, CA, sat on the market for 45+ days with only 3 inquiries. Static photos failed to highlight its mountain views and open layout.

Our Solution:

  1. 60-Second Cinematic Video:

    • Drone footage of Yucaipa’s scenery + walkthroughs of key rooms.

    • Script: “Imagine morning coffee on this sunlit patio…”

  2. SEO Optimization:

    • Keywords: “Yucaipa family homes,” “spacious CA properties.”

  3. Social Media Blitz:

    • 15 clips for Instagram/TikTok (e.g., “A Day in Your New Backyard” Reel).

The Results:

  • 🏡 28 inquiries in 7 days.

  • 💰 Sold in 25 days (20 days faster than average).

  • 📈 1,200+ video views (70% from Zillow/Realtor.com).

Watch the Full Video →


How to Turn 1 Video into 10+ Social Posts

For Agents Short on Time:

  1. Instagram Reels

    • Clip the 60-second video into 5–10 teasers (5–15 seconds).

    • Add trending audio (e.g., “Sold!” sound effects).

  2. TikTok Tours

    • Post a “day in the life” walkthrough (e.g., “Making dinner in your new kitchen”).

  3. Email Campaigns

    • Embed the video in newsletters with a CTA: “Schedule a viewing before it’s gone!”

Need Help?
Our social media management for realtors ($4,500/month) delivers 15–20 tailored videos/month, saving you 10+ hours of work.


3 Ways to Get Started

  1. Property Marketing Package ($1,250/month)

    • Includes: 60-second video + SEO for real estate listings.

  2. Social Media Management ($4,500/month)

    • Includes: 15–20 videos, captions, and analytics.

  3. Custom Solutions


Conclusion

Video isn’t a luxury—it’s a necessity. As NAR’s data shows:

  • Buyers expect video.

  • Listings with video sell faster.

  • Agents who use real estate video marketing services win.

Ready to stand out?

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